ACCURATE LOCATION-BASED GEOFENCING MOBILE ADS CAMPAIGN.
If you are an SMB, and you’ve been struggling with your return on ad spend (ROAS) for your business, you need to start running location-based mobile advertising as soon as possible.
Location-based mobile ADS CAMPAIGN utilizes different techniques to target users based on their location. The most common ones are geo-fencing, geo-coquetting, and proximity marketing. Each of these techniques uses different technologies to target users, some of which are GPS, IP address, and beacons. When a user is in a certain location, automated messages and ads get triggered.
To tap fully into the LBA market and make it work for your business, We have to focus on three key elements.
Accurate, first-party location data
Deep knowledge of your consumer behavior
Compelling creatives
Additional Resources:
– Rich Media Ad Examples & Ideas
– Create HTML5 Animated Ads
Types and examples of location targeting advertising techniques (Geolocation Marketing)
Hyper-Contextual Targeting
Geotargeting
Place-Based Targeting
Geofencing
Beacon Marketing
Weather Targeting
Ready to put these strategies to work?
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